Expertise

Six disciplines, one engineer.

Most specialists master one layer. Omar works the whole stack, so his designs are informed by search data and his code is written to convert.

  • AI Search Optimization

    Entity-rich content, schema and clear structure so brands are surfaced accurately by AI assistants and answer engines, not only classic search results.

  • Search Engine Optimization

    Technical audits, local search strategy and content architecture that compound over time instead of chasing short-lived tricks.

  • Conversion Optimization

    Landing page systems, feature-flagged A/B tests and tracking that tells the truth, so every change is judged against real leads and revenue.

  • UX Design

    Research-led interface design backed by a formal UX credential. Clear hierarchy, honest copy, friction removed at every step of the journey.

  • Performance

    Core Web Vitals, caching strategy and asset discipline. Fast sites earn better rankings, happier visitors and more conversions.

  • Web Development

    Front-end and platform engineering built for scale: shared infrastructure, reusable components and clean handoffs across multiple brands.

AI search

Be the answer, not just a result.

Search is becoming a conversation. Omar structures sites so that answer engines can read them: clean entity data, speakable copy, FAQs that match the schema word for word, and an llms.txt that tells AI crawlers exactly who you are. It is SEO for the next decade, applied today.

  • Entity-first schema graphs
  • Answer-ready content structure
  • llms.txt and AI crawler policy
  • Measured in citations, not just clicks

SEO

Rankings that compound.

Technical foundations first: crawlable architecture, fast pages, canonical discipline, internal links that make sense. Then content built around what people actually search for. Done right, organic traffic keeps growing after the work stops, which paid traffic never does.

  • Technical audits and fixes
  • Site architecture and internal linking
  • Local search for multi-location brands
  • Content strategy from real queries
Line chart: organic search traffic compounds over time while paid traffic stays flat and stops when spend stops Month 1Month 12Month 24Visits Organic, compounding Paid, stops when spend stops ad budget paused
Search that is engineered properly keeps paying after the work is done. That is the whole reason to do it right.

Conversion

Design judged by what people do.

Every page has one job. Omar designs toward it: a clear promise above the fold, proof where doubt appears, one obvious next step, and an A/B test to confirm the change actually moved the number.

  • Landing page systems
  • A/B and multivariate testing
  • Form and scheduler optimization
  • Analytics that tie to revenue
Conversion loop: visit, trust, act, measure, improve; each stage names what the design is doing Visitfast load, clear promise above the fold Trustproof, specifics, no friction Actone obvious next step MeasureA/B tests, real numbers every result feeds the next version
Design is judged by what people do, not by how it looks in a mockup. The loop never closes.

UX design

Simple for the user, not for the builder.

Google-certified UX practice applied to real sites: research, wireframes, prototypes, then the production build. Mobile first, accessible by default, and tested on the people who will use it, not the people who built it.

  • Research and user flows
  • Design systems that scale across brands
  • Accessibility (WCAG) baked in
  • Mobile-first layouts

Performance

Speed is a feature.

Core Web Vitals are a ranking signal and a conversion signal. Omar builds for both: hand-written front ends, self-hosted fonts, image pipelines, and caching that lets the browser do its job. Hundred-point Lighthouse scores are the floor, not the ceiling.

  • Core Web Vitals (LCP, INP, CLS)
  • Critical CSS and asset strategy
  • Image and font pipelines
  • Edge caching and cache-busting

Web development

The foundation everything rests on.

Seven-plus years across React, Python and Django, multi-brand platforms and shared infrastructure. Omar builds the layer every other discipline depends on, which is why his SEO, UX and performance work holds up in production.

  • React and modern front ends
  • Python and Django back ends
  • Multi-brand platforms on shared infrastructure
  • Hand-coded, no page builders